BE IT – visual identity


The design of the logotype of the visual identity of this conference actually represents a wordplay. As it was a joint conference of companies Croz and Apis IT (bee), the name of the conference has an ambiguous meaning in English. One of them is “be IT!” and the other one is a diligent IT bee. The colours in the logotype are aimed at envisaging the second meaning and the firm, flat typography at the IT element in this story.