Croz


The design of the logotype of the visual identity of this conference actually represents a wordplay. As it was a joint conference of companies Croz and Apis IT (bee), the name of the conference has an ambiguous meaning in English. One of them is “be IT!” and the other one is a diligent IT bee. The colours in the logotype are aimed at envisaging the second meaning and the firm, flat typography at the IT element in this...

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The idea behind this promotional typo-style short film was originally a long version with demo footage with the instructions for using the LMI social network. However, since our client was so thrilled with it, we decided to also make the abridged, promotional version of the spot.

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One of the leading IT companies on the Croatian territory launched a business social network and we supported it with a visual identity. Since the task encompassed a completely new product on the business market, we chose the strategy in which no specific benefit from the product is singled out but the visual identity itself stresses its advantages. It all resulted in an interesting poster with typography. Poster LMI was one of the...

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