Prima Pharme pharmacies offered new products based on natural ingredients which needed to be branded.
Our guiding notions were as follows:
– plant essence in the product
– natural balance
– therapeutic properties
– target botanic
– natural therapy
The name of the brand was derived from the mother company on one side and the nature on the other side. Sequencing of notions resulted in the following solution:
– ljekarna (drugstore) – terapija (therapy) – farmacija (pharmacy) – prima pharma – pharma
– priroda (nature) – ljekovita biljka (herbal plant) – sastojak (ingredient) – zeleni sastojak (green ingredient) – verde
Here is the application of the logotype on a label.